KINGSTON, Jamaica — True Pet Food recently brought together retailers, distributors, customers and team members for its inaugural “Inner Circle” event, held at Sandals Dunn’s River, as the company sought to strengthen relationships across its distribution network and share plans for future growth.

The invitation-only gathering, held under the theme: “Impact”, served as a platform for the company to introduce new products, recognise key partners and reinforce its brand messaging among those who interact directly with consumers.

According to Tina Hamilton, senior manager at True Pet Food, the initiative was designed to engage the company’s most committed retail and distribution partners while providing them with a deeper understanding of the brand.