True Pet Food recently hosted its Inner Circle gathering of customers, retailers, distributors and team members at Sandals Dunn’s River in Ocho Rios.

The event offered a fitting platform to introduce new products and to outline the brand’s expansion across the island. It also served to reinforce ties with those most closely involved in the company’s distribution and retail network.

“The Inner Circle was created as an invitation-only event for people including our top customers, who are serious about growing the brand and also helping to grow themselves. We work with them (distributors and retailers) and there’s a lot of marketing that goes behind it; a lot of push and promotions as well, and we have even redesigned their stores. They’ve allowed us to do all kinds of designs outside the stores, and we’ve done displays on the inside, and they’ve seen concrete development and growth, not just with True, but with people who are coming in, who are interested in the pet industry. They have more information to give to them, so this is a partnership between the retailers, the vet clinics, pet stores and farm stores,” said Tina Hamilton-Ashman, senior manager, True Pet Food.