Legend confirmed as new JPL title sponsor in $300 million deal

Wisynco Group brand Legend was officially confirmed as the new title sponsor of the Jamaica Premier League (JPL) on Tuesday, in a long-term deal valued at $300 million – described as the largest investment the company has made in local sport.

Speaking at the launch of the Legend Jamaica Premier League at the AC Hotel on Tuesday night, Wisynco CEO Andrew Mahfood said the partnership represented a significant vote of confidence in the country’s football product, with ambitions extending beyond branding to greater fan engagement, stronger club visibility and more opportunities for young Jamaicans.

“This partnership — Wisynco’s largest investment in Jamaican sport — is a long-term vote of confidence in local football,” Mahfood said, to rounds of applause.