Trending/sports· Updated Oct 15, 2026

Wisynco’s Legend Beer Signs Five-Year Deal to Sponsor Jamaica Premier League

Legend Beer has become the Jamaica Premier League’s title sponsor under a $300-million, five-year deal through 2031. Officials say the partnership should strengthen clubs, player opportunities and the league’s commercial growth.

Photo via Jamaica Gleaner · from Legend JPL sponsorship ‘massive’ on all accounts

4 reports from 2 outlets · First reported Wed, Oct 14

Summary

Updated Oct 15, 2026

Legend Beer signed a $300-million, five-year agreement to become the Jamaica Premier League’s title sponsor through 2031.
Jamaica Observer +2
The competition will be called the Legend Jamaica Premier League under the sponsorship agreement.
Jamaica Gleaner
League leaders say greater backing for facilities and clubs is still needed to build a sustainable football industry.
Jamaica Observer +1

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Oct 15, 2026

Hill calls for commercial shift in Jamaican football

PFJL chief executive Owen Hill says the Jamaica Premier League must become a sustainable business, not just a talent showcase, if it is to create jobs, attract investment and strengthen clubs. At Tuesday’s launch, Wisynco announced a $300-million, five-year partnership through 2031, while Hill urged corporate Jamaica and supporters to back a more commercially driven football industry.

Oct 15, 2026

Legend JPL sponsorship ‘massive’ on all accounts

Wisynco’s Legend Beer has signed a $300-million, five-year sponsorship deal with the Jamaica Premier League, which will now be called the Legend Jamaica Premier League. CEO Andrew Mahfood said the investment is meant to help Jamaican football talent reach overseas and strengthen the league, while officials and club leaders welcomed it as a major boost for the sport’s long-term growth.

Oct 14, 2026

Clubs in Legend JPL spend $1.2b annually, says PFJL chairman

Wisynco’s Legend beer has signed a five-year, $300 million deal to become title sponsor of the Jamaica Premier League, which PFJL chairman Donovan White says already generates more than $1.2 billion a year and reaches viewers in 82 countries. He says the league could drive jobs, sports tourism and wider economic growth if government, business and fans invest more in facilities and support.

Oct 14, 2026

Legend confirmed as new JPL title sponsor in $300 million deal

Wisynco’s Legend brand has become the new title sponsor of the Jamaica Premier League in a long-term $300 million deal, the company’s biggest investment in local sport. Wisynco says the partnership is meant to do more than add branding, with plans to boost fan engagement, club visibility and opportunities for young Jamaican footballers.

Wisynco’s Legend Beer Signs Five-Year Deal to Sponsor Jamaica Premier League

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