Clubs in Legend JPL spend $1.2b annually, says PFJL chairman

KINGSTON, Jamaica—The 14 clubs in the Legend Jamaica Premier League (JPL) collectively spend more than $1.2 billion annually, while the competition reaches audiences in more than 82 countries, according to Professional Football Jamaica Limited (PFJL) chairman Donovan White, who says the figures underline the league’s potential to drive economic growth, employment and sports tourism.

At a function at the AC Hotel Tuesday night, Wisynco Group, through its brand Legend beer, was introduced and officially announced as the title sponsor of the island’s highest football league, and it will be known as the Legend Jamaica Premier League.

White used the launch of the league’s five-year partnership with Wisynco Group’s Legend brand, valued at $300m, to challenge corporate Jamaica, the Government and other stakeholders to invest more heavily in football infrastructure and help unlock the sport’s wider commercial value.