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CULTURE and Community Development Minister Michelle Benjamin has announced an upcoming study of Carnival 2026 in collaboration with the Inter-American Development Bank.

Speaking at the launch of Carnival 2026 at the National Academy for the Performing Arts, Port of Spain, on August 15, Benjamin said the study would present a host of benefits to the marketability of the festival.

“This study will allow us to measure how this national cultural product will impact this country’s ability to earn revenue. The study will generate important data that has been lacking for years, that we can use to demonstrate to our sponsorship partners that TT Carnival is growing and it does so every year.