KINGSTON, Jamaica — Jamaican skincare brand OUR Soap has expanded its retail footprint through a new partnership with Fontana Pharmacy, bringing its plant-based soap collection to shelves at the pharmacy chain through distributor Aventa Jamaica.

The move comes as local consumers place increasing focus on wellness, ingredient transparency and locally made personal care products.

OUR Soap said its premium soap collection, which includes the Aloe Hydrate & Soothe, Coconut Afterglow and Olive Nourish & Restore lines, is formulated without parabens, sulphates or harsh chemicals.