Jamaica’s beauty and personal care industry is emerging as a major economic force, projected to earn about US$250 million annually—roughly J$39 billion—while maintaining steady growth, according to State Minister in the Ministry of Industry, Investment and Commerce Delano Seiveright.

The sector has been identified by Jamaica Promotions Corporation (JAMPRO) as one of the country’s strongest export opportunities, driven by abundant natural resources, a rapidly expanding manufacturing base, and a deep pool of creative talent.

“We have internationally recognised natural ingredients, such as black castor oil, coconut-based products and other botanical extracts. We have exceptionally talented hairstylists, we have amazing barbers, we have great makeup artists, great nail technicians, highly skilled aestheticians, and innovative manufacturers, and they’re all passionate about what they do,” he said.