Bartlett leads Canada marketing blitz to convert 400,000 winter seats into bookings

KINGSTON, Jamaica — Tourism Minister Edmund Bartlett departed Jamaica on Friday for a five-city marketing campaign in Canada aimed at converting approximately 400,000 available airline seats into visitor bookings for the 2026/2027 winter tourist season.

A statement from the ministry said the initiative comes as Jamaica continues its recovery from Hurricane Melissa, with tourism officials seeking to maintain visitor demand and protect earnings from one of the country’s key source markets.

Bartlett, accompanied by Director of Tourism Donovan White and representatives of the Jamaica Tourist Board (JTB), is scheduled to meet travel advisors, tourism industry stakeholders and media representatives in Toronto, Calgary, Edmonton, Winnipeg and Montreal.