Bartlett leads Canada marketing blitz to convert 400,000 winter seats into bookings

KINGSTON, Jamaica—Minister of Tourism Edmund Bartlett departed the island Tuesday morning for Toronto, Canada, to lead a targeted, multi-city marketing blitz aimed at securing bookings for Jamaica’s critical 2026/2027 winter tourist season.

Accompanied by Director of Tourism, Donovan White, and other members of the Jamaica Tourist Board (JTB) team, Bartlett will engage travel trade partners, tourism stakeholders and media across Toronto, Calgary, Edmonton, Winnipeg and Montreal, taking Jamaica’s destination message directly into key Canadian markets at a pivotal time in the country’s post-Hurricane Melissa recovery.

With approximately 400,000 airline seats available from Canada for the upcoming winter season, the mission is focused on converting expanded airlift into actual bookings, visitor arrivals and tourism earnings.