Bartlett heads to US to boost Jamaica’s winter tourism prospects

KINGSTON, Jamaica — Tourism Minister Edmund Bartlett departed Jamaica on Wednesday for strategic engagements in Miami and New York aimed at strengthening the island’s competitiveness ahead of the 2026/27 winter tourist season and advancing opportunities for greater economic returns from the cruise sector.

In Miami, Bartlett is scheduled to hold discussions on Thursday, focused on enhancing Jamaica’s position as a leading Caribbean cruise destination, improving the visitor experience and expanding opportunities for local businesses to benefit from cruise tourism.

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“Our objective is not simply to attract more cruise passengers, but to ensure that every visitor creates greater opportunities for Jamaican businesses, attractions, transportation providers, artisans and communities. That is the essence of our Tourism 3.0 approach: moving beyond volume to value and ensuring that tourism growth delivers more meaningful returns for our people,” the minister explained.