JHTA funds independent PwC assessment of GCT hike

THE Jamaica Hotel and Tourist Association (JHTA) says it has engaged professional services firm PwC to conduct an independent impact assessment of the proposed increase in the General Consumption Tax (GCT) applied to the tourism sector that would raise the rate from 10 per cent to 15 per cent with effect from April 2027.

The decision follows an emergency general meeting convened by JHTA President O’Brian Heron at Half Moon in Montego Bay on Friday, August 28, 2026.

The proposed increase was announced as part of the Government’s revenue measures during the 2026-27 Budget Debate, prompting widespread concern across the tourism industry.