Jamaica’s tourism industry has renewed calls for talks with the government over a proposed increase in the General Consumption Tax (GCT), warning that the absence of consultation risks unsettling one of the country’s most important economic sectors.

The Jamaica Hotel and Tourist Association (JHTA) says the planned rise in GCT on tourism activities—from 10 per cent to 15 per cent by April 2027 — could weigh on investment, employment and competitiveness if implemented without engagement. The measure, announced in February by the finance minister, Fayval Williams, is expected to generate some $11.4 billion annually, and will be phased in over two fiscal years.

The government, grappling with reconstruction following Hurricane Melissa and broader fiscal pressures, has defended its revenue measures. But, for industry leaders, the issue is as much procedural as it is financial. Christopher Jarrett, the JHTA’s president, noted that repeated requests for discussions since March have yet to yield a formal meeting.