For Sainty Connection, founder of the clothing brand of the same name, fashion is more than what people wear; it is a way of celebrating identity, culture and the places that shape them.

Originally from St Elizabeth, Jamaica, and now based in New York, the entrepreneur and event promoter has transformed his connection to his home parish into a growing clothing and lifestyle brand built around the message: “Rep weh yuh come from.”

Sainty Connection was created out of Sainty’s desire to give people something tangible through which they could celebrate their roots, while making the concept relatable to people across the Jamaican diaspora and beyond.