For young stylist Osunya Rose Minott, working on the visuals for Slip and Slide was never just about clothing; it was about translating Jamaican culture, memory and movement into something the world could both see and feel.

The creative director, who collaborated alongside Shane Creative on the video for Masicka’s latest single, described the project as one deeply rooted in heritage, storytelling, and instinct.

From the moment she heard the track’s unmistakable Hill & Gully sample she knew the creative direction had to honour Jamaica’s cultural identity while injecting a splash of youth and global appeal. That realisation became the foundation of the visual language behind the video.