The Flow Grand Kadooment powered by TV8 was officially launched on Thursday, with title sponsor Flow Barbados announcing a significant increase in its investment in this year’s Crop Over season.

Speaking during the media launch at Pelican Village, vice-president and general manager of Flow Barbados, Desron Bynoe revealed that the telecommunications company had boosted its sponsorship commitment by more than 20 per cent compared to last year.

“Today, I’m proud to announce that for the third consecutive year Flow is once again the title sponsor of the largest spectacle in Barbados. This year, it is the Flow 5G+ Grand Kadooment.