The private sector is being urged to provide greater support to smaller masquerade bands as Barbados’ premier summer festival continues to grow and evolve.

Vice-president of the Barbados Association of Masqueraders (BAM), Anthony Layne made the appeal during Thursday’s launch of the Flow Grand Kadooment powered by TV 8, stressing that sponsorship needed to extend beyond the larger, more established bands.

“We ask you to continue supporting our bands, not only the large recognizable names, but also the smaller and emerging bands that contribute just as meaningfully to the richness, creativity and diversity of this festival,” Layne said.