International model and runway expert, Lu Sierra, a prominent figure in the beauty and fashion industry, headlines this weekend’s inaugural staging of Jamaica Beauty, Fashion and Wellness expo, which takes place on Saturday and Sunday at the AC Hotel in Kingston.

The two-day expo is a precursor to the grand coronation of the 2026 Miss Universe Jamaica beauty pageant which is set to begin at 8:00 pm on Sunday inside the hotel’s ballroom.

Lu Sierra, who arrives on the island on Thursday, has coached and mentored many successful contestants in pageants like Miss USA and Miss Universe. Sierra’s participation in this event is significant as she aims to enhance Jamaica’s reputation in the beauty and wellness sectors, showcasing her expertise in runway performance and confidence development.