The inaugural staging of the Jamaica Beauty, Fashion and Wellness Week is scheduled to take place at the AC Hotel in Kingston from August 16-23.

Under the theme ‘The Art of Style’ for the mind, body and soul, the week-long celebration aims to become one of the Caribbean’s premier lifestyle events.

The event, which is promoted by Atelier Dermoth Williams Limited, owners of the annual Miss Universe Jamaica franchise, has secured its first headliner with the confirmation of internationally acclaimed Lu Celania Sierra, award-winning model, renowned runway expert confidence mentor, and the recipient of the Best Coach title from the Global Beauty Awards.