Digicel Group has raised concerns about regulatory parity as SpaceX moves ahead with plans to deliver 5G connectivity directly to unmodified cell phones — a development that comes as Starlink's satellite internet service already operates in Jamaica.

It’s a $100 billion internet and mobile market up for grabs locally. That figure however grows once including the roughly 25 markets Digicel operates within. Local providers rely mainly on cell tower infrastructure, while Starlink, the subsidiary of SpaceX uses satellites to beam connectivity directly to users.

"As these new technologies emerge, it is important that all providers operate within clear and equitable regulatory frameworks. Innovation should be encouraged, but the same principles that apply to terrestrial operators, including spectrum management, compliance, quality of services, security, public safety obligations, consumer protection and fair competition, should apply consistently across the industry," said Ana Rua, Chief External Affairs and Communications Officer at Digicel Group, in response to Financial Gleaner queries on SpaceX's disclosure.