Paris Ruby launches new line of fruitcake mixes, eyes global expansion

ST JAMES, Jamaica — Montego Bay-based food brand Paris Ruby is positioning itself for further expansion into local and international markets following the official launch of its new line of Jamaican fruitcake mixes at the ATL Automotive showroom recently.

The expansion marks a significant milestone for founder and CEO Chef Zelecia Smith, who is seeking to establish Paris Ruby as a recognised Jamaican brand on the global stage, with products already receiving positive feedback from consumers overseas.

The launch, attended by Montego Bay Mayor Richard Vernon, Montego Bay Chamber of Commerce and Industry President Jason Russell and other business leaders, signalled growing support for the homegrown enterprise, which began in Smith’s mother’s kitchen in 2020.