Magnum Tonic Wine has joined forces with Reggae Sumfest as the title sponsor for the annual music festival which is renowned for promoting reggae and dancehall music.

The official signing of the partnership took place on Friday, June 5 at the offices of J Wray & Nephew in New Kingston.

In an interview with the Jamaica Observer, Josef Bogdanovich, CEO of Downsound Entertainment, promoters of Reggae Sumfest, shared that having Magnum as a title sponsor was important for the event and the culture on a whole.