KINGSTON, Jamaica—Organisers of the highly anticipated ‘A Taste of Sumfest’ set for July 18 at Plantation Cove in St Ann say that traffic congestion will not be an issue this year due to strategic planning.

CEO of Downsound Entertainment, Joe Bogdanovich, made the declaration at the recent official launch of the event.

“We understand that a world-class event is not defined solely by what is on stage. It is shaped by every interaction leading up to and throughout the event. That is why our team has been working extensively on traffic management, transportation coordination, parking solutions and patron flow. We want the journey to the venue to be as seamless as possible, allowing patrons to spend less time navigating logistics and more time enjoying what they came for,” he told members of the media and sponsors at the event.