Amid criticism, Meta reins in new AI tool that automatically accessed public Instagram images
Business
July 12, 2026
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Meta has pulled the plug on a feature of a recently launched AI tool following criticism that it made Instagram accounts fodder for use in creating AI-generated images.
The move on Friday came less than a week after the parent of Instagram and Facebook rolled out Muse Image, its first image-generation model available through the company’s artificial intelligence assistant, Meta AI.
“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” Meta said in a statement.
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