WASHINGTON, United States (AFP) — The United States on Tuesday began enforcing a law requiring tech platforms to remove sexual deepfakes and other non-consensual intimate imagery, but experts warned of shortcomings and raised online censorship concerns.

President Donald Trump signed the Take It Down Act last year, criminalising the online distribution of non-consensual sexual imagery that is often created using cheap and widely available artificial intelligence tools.

The Federal Trade Commission said that starting Tuesday, tech platforms were required to establish a process allowing victims to request the removal of such content and must take it down within 48 hours of receiving a valid request — or face penalties.