Meta Platforms said on Wednesday it's rolling out an "incognito" mode for WhatsApp users to have private conversations with its AI chatbot, a move intended to ease privacy concerns about sensitive information that users share in chats.

The social media company said in a blog post that incognito chat mode provides a way to have private, temporary conversations with Meta AI, its artificial intelligence assistant that's been available on WhatsApp for a few years.

Messages will be processed in a "secure environment" that even Meta can't access, won't be saved by default, and will disappear when exiting a session, Meta said.