Sonia Noel embraces AI and KSM™ as a Fashion Brand

(Kaieteur News) – As Guyanese fashion designer and entrepreneur Sonia Noel celebrates 30 years in the creative industry, she is looking beyond the milestone and deliberately positioning her brand for the future, embracing artificial intelligence both as a creative tool in fashion and as an increasingly important part of how businesses are discovered online.

The conversation took centre stage this week in Barbados during Style & Story: A Fashion Experience, presented at the Caribbean Grand Market as part of Noel’s ongoing celebration of 30 Years of Style, Purpose & Impact.

During the event, which combined fashion with conversations about Noel’s journey and the evolution of the industry, she was asked about artificial intelligence and what it could mean for the future of fashion.