With a bold target of 7,000 participants and a new route to shake up the experience, organisers of the Kiwanis Club of Providence Montego Bay Breast Cancer Awareness 5K Walk/Run and Wheelchair event are preparing for the 17th staging of western Jamaica’s largest show of support in the fight against breast cancer in October.

The push for thousands to hit the streets was announced at Thursday’s media launch at Grand-A-View Restaurant and Event Place. The event is set for Sunday, October 25, beginning at 6 a.m. at Harmony Beach Park in Montego Bay, with warm-up starting at 5:30 a.m.

Event chair Nadine Spence said the aim is to increase revenue and attract more corporate sponsors. “We find that, over the years, we want to choose numbers instead of being conservative about it. We speak it into the atmosphere and say, ‘Listen, this is what we want, so anything over 7,000 is what we’re looking for this year,’” Spence said, noting the goal is to surpass last staging’s turnout of approximately 4,000 participants.