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Rum punch is a part of Caribbean cul­ture; a con­cept that US-based busi­ness­woman Mari­am Fedai un­der­stands all too well.

Fedai has trav­elled ex­ten­sive­ly through­out the re­gion, pick­ing up a lit­tle more than sun, sea and sand along the way. Last year, the CEO of Lux­eLink Bev­er­age Com­pa­ny launched a prod­uct that was in­spired by her love for the Caribbean and fresh fruit cock­tails: LinkUp Rum Punch. She is now work­ing on in­tro­duc­ing the cock­tail to the same re­gion that sparked its for­mu­la­tion, with a spe­cial em­pha­sis on T&T.

“So it is an all-nat­ur­al, ready-to-drink (RTD) rum punch I for­mu­lat­ed in the US,” Fedai told Guardian Me­dia.