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The rapid growth of the ready to drink mar­ket is be­ing seen as a lane of op­por­tu­ni­ty for An­gos­tu­ra in both the lo­cal and re­gion­al mar­ket.

Chair­man Ian Forbes said this was the ra­tio­nale be­hind the in­tro­duc­tion of An­gos­tu­ra® Cu­ba­ta a Spiced Rum and Co­la bev­er­age.

"The mar­ket trends that went in­to con­sid­er­ing the de­vel­op­ment of this prod­uct would have been the fact that you're ready to drink al­co­hol cat­e­go­ry con­tin­ues to ex­pe­ri­ence ac­cel­er­at­ed growth, dri­ven by con­ve­nience, ex­per­i­men­ta­tion and lifestyle dri­ven con­sump­tion. With­in what we con­sid­er to be an ex­pand­ing space in the drinks in­dus­try, rum based RTDs or ready to drink emerg­ing as a high po­ten­tial along with tra­di­tion­al spir­it crafts­man­ship, with ca­su­al un­der­go con­sump­tion habits of younger con­sumers," Forbes said at a press con­fer­ence to un­veil the Cu­ba­ta at the House of An­gos­tu­ra on Tues­day.