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Every­thing doesn’t al­ways go to plan, but per­se­ver­ance is cru­cial.

This phrase can be ap­plied to the Ce­dros Bay brand as the com­pa­ny’s ex­pan­sion plans have con­sis­tent­ly been stalled by glob­al events.

How­ev­er, the brand is still push­ing for­ward. On Thurs­day, the com­pa­ny un­veiled its nat­ur­al hand wash line, sev­er­al months af­ter it was com­plet­ed and ready to launch.