Foreign and regional media had a profound impact on this year’s Crop Over Festival.

Minister of Tourism and International Transport Ian Gooding-Edghill recently said the Barbados Tourism Marketing Inc. (BTMI) had spearheaded a major media blitz which would only increase Barbados’ reputation as a preferred destination.

“The BTMI-led media team had more than 50 international journalists, content creators and other media representatives on island, whoalready have the built-in networks and audiences we need to reach. These media representatives were given an immersion beyond the festival to see what we have to offer on island.