NEW YORK, United States (AFP)—Pop star Dua Lipa is suing Samsung over trademark infringement, alleging the South Korean conglomerate illegally used a photo of the star to juice United States (US) television sales.

Attorneys for Lipa filed the suit Friday in a US court in California, claiming “massive, continuing, unauthorised commercial exploitation of her valuable image and likeness by Samsung on cardboard television boxes.”

Samsung said in a statement that the pop star’s image was provided by a third-party content partner for the brand’s free streaming service Samsung TV Plus.