Pepsi-Cola Jamaica has officially launched its Football Nation campaign in Jamaica, naming national team captain Andre Blake as the local face of the global platform. Blake joins international football icons Vinícius Júnior, Florian Wirtz, and Sir David Beckham to spearhead a nationwide celebration of the sport.

The announcement puts Jamaican fans at the center of the action during this peak football season. By building the campaign around the authentic traditions and match-day rituals of supporters, Football Nation brings the culture straight into everyday life. As the world’s largest tournaments take center stage, Pepsi ensures local fans feel recognized and connected to the global game.

With the fans at center stage, they get to define the rules, starting with Rule #1: “It’s called Football, Not Soccer.” Embodying that authentic local passion, Andre Blake steps in to lead a campaign that mirrors the true spirit of the island’s football culture, celebrating everything from lively community watch parties to intense match-day debates.