The roar of football fans, the clinking of beer mugs, and the sight of jerseys from every corner of the globe have become familiar scenes across the Corporate Area as Jamaica embraces the excitement of the FIFA 2026 World Cup.

As the tournament kicks into high gear, local restaurants, bars and entertainment venues have already opened their doors to hundreds of football enthusiasts eager to experience the drama of the season alongside fellow supporters. With several successful watch parties already on the books, organisers say the energy is only expected to intensify as the competition progresses.

At Usain Bolt’s Tracks and Records (UBT&R), football fans have been turning out in strong numbers to catch some of the tournament’s biggest match-ups.