The grow­ing role of ar­ti­fi­cial in­tel­li­gence and dig­i­tal tech­nolo­gies in Trinidad and To­ba­go’s tourism sec­tor was among the key is­sues dis­cussed dur­ing a meet­ing be­tween YTEPP Lim­it­ed and the Tourism In­dus­try As­so­ci­a­tion of Trinidad and To­ba­go (TIATT) on Tues­day at The Chan­cel­lor Ho­tel in Port of Spain.

Act­ing Di­rec­tor of En­tre­pre­neur­ial De­vel­op­ment and Sup­port Ser­vices at YTEPP, Mont­gomery Guy, said TIATT pres­i­dent Lisa Shandilya stressed the im­por­tance of the tourism sec­tor em­brac­ing dig­i­tal trans­for­ma­tion to im­prove ef­fi­cien­cy, cus­tomer ser­vice, and com­pet­i­tive­ness.

“Of par­tic­u­lar in­ter­est dur­ing the meet­ing was the po­ten­tial in­te­gra­tion of ar­ti­fi­cial in­tel­li­gence tools and dig­i­tal tech­nolo­gies in­to tourism op­er­a­tions, in­clud­ing cus­tomer en­gage­ment sys­tems, busi­ness man­age­ment process­es, and hos­pi­tal­i­ty ser­vices,” Guy said.