‘Absolutely insane’
Health
Business
June 22, 2026
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LONG before her work appeared in Vogue and The New York Times, and before she began producing events for some of the world’s most recognisable brands, Traci Rhynie was a little Jamaican girl dreaming big while navigating life between relatives and loved ones.
Today, the 33-year-old, New York-based executive producer is helping to bring ambitious creative visions to life for global brands such as Netflix, Nike, Spotify, Estée Lauder, Tom Ford, and Victoria Beckham.
Yet, despite her success, Rhynie remains deeply connected to the values that shaped her upbringing in Jamaica.
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