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KINGSTON, Jamaica—As the Caribbean Premier League (CPL) brought another exciting chapter of cricket to Jamaica, Berger Paints Jamaica added colour, creativity and interactive entertainment to the match-day experience through a series of fan activations at the Jamaica Kingsmen versus Barbados Tridents encounter on Tuesday.
As the official paint sponsor of the CPL, Berger Paints Jamaica engaged fans both inside and around the venue, creating opportunities for spectators to interact with the brand while enjoying the excitement of one of the Caribbean’s premier sporting events.
At the Berger Paints activation in the fun zone, cricket fans put their skills to the test through the “Hit the Wicket” challenge, with participants competing for the chance to win Berger Paints vouchers. The interactive game brought a competitive twist to the fan experience, allowing spectators to channel their inner cricketer while engaging with the brand.
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