Jamaica Ultimate Athlete Challenge set to deliver new multi-disciplinary sporting experience

KINGSTON, Jamaica—A new sporting event designed to test strength, speed, endurance, agility, and mental toughness is set to debut in Jamaica this November with the inaugural Jamaica Ultimate Athlete Challenge (JUAC).

The one-day challenge is scheduled for November 21, 2026, at TruJuice Farms in St Catherine, as part of a four-day JUAC adventure aimed at boosting sports tourism in the country, as several athletes from around the world, including the United States, Asia and the Caribbean, have shown interest.

Billed as one of Jamaica’s most exciting new sporting adventures, the JUAC is the brainchild of Whycliffe “Dave” Cameron, president of the Jamaica Obstacle Sports Federation and former Cricket West Indies president, along with sports marketing specialist Carole Beckford.