Jamaica set for first Ultimate Athlete Challenge
Sports
Business
August 13, 2026
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JAMAICA is set to introduce a new dimension to its sport tourism offering with the inaugural Jamaica Ultimate Athlete Challenge (JUAC), scheduled for November 19-22 this year. The main race day will take place on Saturday, November 21.
With 100 days to go, as of August 11, the JUAC is being developed as a pilot adventure sport tourism event designed to test the potential of a distinctly Jamaican multi-discipline athletic competition that combines sport, entertainment, tourism and television production.
Whycliffe “Dave” Cameron, president of the Jamaica Obstacle Sport Federation (JOSF) and chairman of the Private Sector Organisation of Jamaica’s Sports & Entertainment Development Committee, is serving as project co-leader for the initiative.
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