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Retailers at Gulf City Mall were forced to implement crowd-control measures yesterday as bargain hunters surged as they sought to capitalise on Boxing Day sales.
Outside the She Rocks store at Gulf City Mall, hundreds converged, creating a rush so intense that management was forced to temporarily close the entrance and limit access to just 50 customers at a time. “There is enough for everyone, but we will have to close back the barrier if you continue to push,” an exasperated worker shouted. Additional security guards were hired as the crowd pressed forward, driven by the promise of massive deals on high-quality dresses, jeans and jumpers.
Store supervisor Kirstin Ramroop said social media played a major role in fueling anticipation for the sale. “Once the posts went up, people started coming out in large numbers,” Ramroop said. He noted that high-quality dresses were being sold for $200, while jumpers were priced at $150.
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