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ANGOSTURA continues to explore opportunities to enhance its global brand as it has launched a bold campaign in New York, celebrating the company’s iconic bitters and world-renowned rums.

Designed to increase brand awareness, the comprehensive campaign is being rolled out throughout November.

This includes major large format placements on a billboard, digital kiosks and hand-painted wall in Williamsburg and Lower Manhattan. These areas were chosen for their strong cocktail culture and proximity to high-foot-traffic areas, on-premises accounts, and public transit.