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Life insurance is known as one of the hardest products to sell, with a first-year failure rate of over 90 per cent among sales agents, it is reported.
The intangible nature of life insurance and the reluctance of people to readily discuss the subject of death, among other issues often lead to consistent rejection from prospects.
One critical contributory element, it seems, is the lack of understanding among the general public of how life insurance really works and addressing that component could make the process of selling and buying life insurance much easier.
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