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The Trinidad and To­ba­go Man­u­fac­tur­ers’ As­so­ci­a­tion (TTMA) has moved to deep­en the use of da­ta and ar­ti­fi­cial in­tel­li­gence in ex­port de­vel­op­ment, sign­ing a mem­o­ran­dum of un­der­stand­ing with Wiz­dom­CRM Nex­Gen An­a­lytix Ltd to de­ploy a Glob­al Ex­port AI Plat­form aimed at im­prov­ing how man­u­fac­tur­ers as­sess and en­ter for­eign mar­kets.

The agree­ment for­malis­es a part­ner­ship that will see TTMA mem­bers gain ac­cess to an AI-dri­ven sys­tem de­signed to con­vert large vol­umes of trade and man­u­fac­tur­ing da­ta in­to prac­ti­cal mar­ket in­tel­li­gence. The plat­form is ex­pect­ed to sup­port TTMA-led trade mis­sions and day-to-day ex­port plan­ning by giv­ing com­pa­nies ac­cess to mar­ket re­search, con­sump­tion trends, com­pet­i­tive analy­sis, and des­ti­na­tion-spe­cif­ic in­sights through a cen­tral dig­i­tal dash­board.

At the core of the plat­form is a per­son­alised AI as­sis­tant, Is­abel­la, which users can query in re­al time. The tool is trained to as­sist man­u­fac­tur­ers and mi­cro, small, and medi­um-sized en­ter­pris­es with ex­port readi­ness as­sess­ments, prod­uct po­si­tion­ing, pric­ing con­sid­er­a­tions, lo­gis­tics plan­ning, and mar­ket en­try de­ci­sions. The aim, ac­cord­ing to those in­volved, is to re­duce guess­work and im­prove de­ci­sion-mak­ing be­fore firms com­mit re­sources to new mar­kets.