Kia moves towards sustainable mobility

Kia Central & South America (CSA) unveiled its road map to 2030 and beyond at its 2026 Kia EV Day I CSA event in Quito, Ecuador.

The two-day event, which ran from September 16 to 18, provided a detailed look at the brand’s global and regional electrification strategy.

“Since the Kia brand relaunch was executed in 2021 we are on the journey of transformation. We introduced a new brand identity, a new logo, and a new vision for the future. But this transformation was never simply about changing how Kia looks. It was about fundamental improvement in the value we deliver to our customers. As technology and lifestyles evolve, customers increasingly expect convenience, connectivity, innovation, and mobility solutions that fit naturally into daily life. This transformation led us to set a clear ambition: From a traditional automotive manufacturer to be a sustainable mobility solutions provider,” Steve Lee, president, Kia CSA, told guests at the event.