Kintyre Holdings (JA) Limited (KNTYR) has officially entered the electric vehicle (EV) market through a strategic partnership with Florida-based Rush Hour Engineering, noting that it marks another major milestone in the company’s aggressive diversification and international growth strategy.

The partnership will operate through Kintyre’s subsidiary, Affinity Ventures Group Limited, which manages the company’s consumer based products and the automotive division will be housed under the brand Affinity Automotive Group.

According to the company in a press release, Kintyre Holdings will hold a majority ownership stake in the Caribbean dealership operation, which is expected to spearhead the expansion and development of the electric vehicle brand across the region, starting with Jamaica. The company also holds a minority stake in the distribution entity that works directly with the vehicle manufacturer.