THOSE who thought Treasure Beach, the beautiful string of rustic fishing villages in St Elizabeth on Jamaica’s mostly virginal south coast, was unique in name, might now wish to update their geography.

A beguiling plot of land possessing indescribable beauty that Turks and Caicos Islanders had long ago affectionately dubbed ‘Treasure Beach’ has now become the newest star in the Beaches Turks and Caicos constellation.

Treasure Beach Village, pointing towards the shift in multigenerational travel, this weekend invited more than 500 guests comprising travel advisors, government and tourism officials, celebrities, and holidaying guests to sample its simply gorgeous oceanfront villas with private pools, rooftop decks and expansive family suites.