Click to view full size

Last Wednes­day, bmo­bile dis­con­tin­ued its Pay-As-You-Go (PAYG) da­ta sys­tem for pre­paid cus­tomers.

In mes­sage to cus­tomers which was post­ed on its web­site and sent via text to pre­paid cus­tomers, bmo­bile said, “Start­ing April 2, 2025, Pay-As-You-Go (PAYG) da­ta will no longer be avail­able. In­stead, you’ll have the free­dom to choose from a va­ri­ety of af­ford­able da­ta bun­dles that best suit your needs. When you top up, the cred­it will be added di­rect­ly to your ac­count bal­ance. You can then choose the da­ta bun­dle that fits your needs, en­sur­ing you get ex­act­ly what you pay for, on your own terms.”

Kashif Greaves, as­sis­tant vice pres­i­dent, con­sumer sales at TSTT ex­plained, “The de­ci­sion to re­move pay-as-you-go da­ta was guid­ed by cus­tomer feed­back. Our cus­tomers have con­sis­tent­ly ex­pressed a pref­er­ence for greater con­trol and pre­dictabil­i­ty in man­ag­ing their mo­bile da­ta. This was a ma­jor pain point, and we recog­nised the need for a more trans­par­ent and con­trolled ex­pe­ri­ence. This change en­sures that every pre­paid cus­tomer knows ex­act­ly how their cred­it is be­ing used, elim­i­nat­ing un­ex­pect­ed de­duc­tions and pro­vid­ing more con­trol and greater val­ue.”