Seychella brings ‘villa’ experience to St Mary
Business
August 21, 2026
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ST MARY, Jamaica—Seychella Beach Society returned to East Beach in St Mary on Saturday, August 15, drawing approximately 1,200 patrons for a day of music, beach culture and immersive brand experiences.
Held under the theme “The Beach Becomes the Villa,” this year’s staging drew inspiration from the social energy and aesthetic of Love Island, transforming East Beach into Seychella’s own interpretation of the popular villa concept.
Brand partnerships formed an integral part of the experience, with activations designed to complement the beach setting while giving patrons interactive ways to engage with the event.
Business
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