KINGSTON, Jamaica — After drawing more than 1,500 patrons to its debut earlier this year, Seychella Beach Society is set to return on August 15 with a new theme inspired by the hit reality television series Love Island.

The event will be staged at East Beach in St Mary under the theme, “The Beach Becomes The Villa,” promising an immersive experience featuring themed activations, entertainment and lifestyle offerings.

According to organisers, the event’s success was largely unexpected. Seychella Beach Society was initially conceived as an invitation-only beach gathering for ambassadors and close friends during a quiet weekend in February, with no extensive marketing campaign or long-term strategy behind it.